Take Back Control of the Customer Journey By Making Your Brand Shoppable
Give your brand some juice with PriceSpider's Conversion tech that makes any possible touchpoint shoppable.
Shoptimize Your Brand's Marketing and Content
Digital content — photos, videos, and text — is essential to every brand’s marketing. It’s what consumers use to discover and evaluate your products, and how they arrive at their buying decision. To create more sales opportunities, your brand must be a content machine. But how do you manage it all? Step one: take back control of your customer journey through visibility and actionable insights into consumer behavior.
A Frictionless Experience in Three Steps
1 Decide Which Media to Make Shoppable
Shoppable Examples
to Brand PDP
to Landing Page
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to Direct to Retailer
to Add to Cart
2 Guide Customers to your Preferred Destination
Email to Brand PDP
Provide details on price and product availability from your brand’s own product detail page (PDP) or any other of your pages.
- Three-click to cart
- Well suited for products that move quickly
- Easy to display full purchasing options
Facebook to Landing Page
The most mobile-friendly experience is a landing page with Where to Buy embedded.
- Three-click to cart
- Well suited for products that move quickly
- Well suited for retargeting
Instagram Story to Retailer’s Page
Send them direct to retailer product detail pages (PDPs).
- Two-click to cart
- Enables quick, spontaneous purchases
- Strengthen relationships with preferred retailers
Facebook to Add to Cart
Fast-track them directly to a retailer’s cart with your product added.
- One-click to cart
- Enables hyper-quick, spontaneous purchases
- Perfect for retailer promotions
3 Track, Optimize, and then Sell More
Powerful Shopping Experiences also Unlock Powerful Data.
PriceSpider campaign tracking gives your brand the ability to track campaigns, review the data, lean into what works, convert more sales, and profit. The effect on ROI is remarkable. The world’s most successful brands build their marketing on data, not assumptions.
User-friendly dashboards track:
- One-click to cart
- Enables hyper-quick, spontaneous purchases
- Perfect for retailer promotions
Benefits
Know Your Best Touchpoints
View and analyze multi-parameter details on media channels, ad sources/types, and campaigns.
Track ROI
Connect marketing spend to sales conversions.
Leverage Powerful Data
Use powerful insights — WTB impressions, click-throughs, and sales — to build marketing strategies based on data rather than assumptions.
Optimize & Segment Marketing Campaigns
Measure campaign effectiveness by source, medium, campaign, or any other URL parameter.
Manage the Customer Journey
Understand consumer behavior and control the path to purchase.
Strengthen Retailer Relationships
Send traffic to preferred channel partners and retailers.