An ecommerce explainer on how offering more buying options results in more sales, including:
Why you should sell everywhere, but not with everyone
At any given moment, American consumers are a tap away from making a purchase. Though there are an overwhelming number of platforms, retailers, and paths to purchase, people have ones they prefer. Their preferences influence where, how, and what they buy. That’s why you need to sell everywhere.
In this guide, we explain how omnichannel ecommerce works, including how to:
Learn everything you need to start selling more products everywhere.
When it comes to consumer paths to purchase, that is. Hey, we get it.
But one thing you cannot afford to do is eliminate alternate options in order to maintain that control. It’s like cutting off your nose to spite your face. Choice is critical. Customers don’t care about which channel offers you the highest margin. They just want their stuff their way. If you’re absent from their preferred channel, you are missing easy sales. There is a better way.