The Hype-Free Guide to Direct to Consumer Sales: An All Channel Approach to Selling Your Brand

To D2C or not to D2C — Is THAT the question?In this ebook, learn all about:

  • The pros and cons of D2C
  • How D2C can impact shopping behavior
  • Investing in technology to optimize the digital shelf
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Details on the Ebook

Creating a direct-to-consumer sales channel can be a positive or negative thing. On one side, it’s a great way to streamline sales, create a direct connection with customers, and possibly capture more margin. But D2C is not an exact science and requires a great deal of investment and infrastructure to do right.

What you will learn:

  • The pros and cons of D2C for brands
  • The pros and cons of D2C for your customers
  • How to evaluate whether D2C is right for your brand
  • Building a Brand Customer Journey
  • D2C Customer Expectations
  • Ensuring Consumers Have Options During the Experience

Join us as we navigate the nuances of direct-to-consumer.

Direct to Consumer Isn’t as Simple as it May Seem

 
It’s easy for brands to look at a direct-to-consumer sales approach and think, “Why don’t we just move over to this model? We can cut out the middleman and control our path to purchase much more easily.”
 
But just like the shine of a fresh coat of wax, there’s a lot of elbow grease that goes into D2C before you’re reaping all of the benefits. The truth is, if you didn’t start in D2C, you might find it more difficult to ease into.

The big mistake brands make is thinking they can force consumers into one particular path to purchase, one that they may not actually want. Consumers today demand options when making purchase decisions. If you force them to purchase direct from you when they’re more comfortable with Target or Amazon, it doesn’t jive.

However, smart brands can have it both ways.

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Ready to learn about direct-to-consumer sales and how an all-channel approach can optimize your brand for success?

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