Direct to Consumer Sales - The No Hype Guide to Optimizing Sales Channels

Creating a direct to consumer sales channel can be a positive or negative thing. The key is to not under or overestimate the undertaking of it. On one side, it’s a great way to streamline sales, create a direct connection with customers, and possibly capture more margin. But D2C is not an exact science and requires a lot of investment and infrastructure to make it work well.