Direct to Consumer Sales - The No Hype Guide to Optimizing Sales Channels

Creating a direct to consumer sales channel can be a positive or negative thing. The key is to not under or overestimate the undertaking of it. On one side, it’s a great way to streamline sales, create a direct connection with customers, and possibly capture more margin. But D2C is not an exact science and requires a lot of investment and infrastructure to make it work well.
 
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In this free ebook you'll learn about:

  • The pros and cons of D2C for brands
  • The pros and cons of D2C for your customers
  • How to evaluate whether D2C is right for your brand
  • Building a Brand Customer Journey
  • D2C Customer Expectations
  • Ensuring Consumers Have Options During the Experience

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