To D2C or not to D2C — Is THAT the question?In this ebook, learn all about:
Details on the Ebook
Creating a direct-to-consumer sales channel can be a positive or negative thing. On one side, it’s a great way to streamline sales, create a direct connection with customers, and possibly capture more margin. But D2C is not an exact science and requires a great deal of investment and infrastructure to do right.
What you will learn:
Join us as we navigate the nuances of direct-to-consumer.
The big mistake brands make is thinking they can force consumers into one particular path to purchase, one that they may not actually want. Consumers today demand options when making purchase decisions. If you force them to purchase direct from you when they’re more comfortable with Target or Amazon, it doesn’t jive.
However, smart brands can have it both ways.