A digital shelf analytics guide to optimize inconsistencies right out of your product detail page, helping you understand:
In the fast-paced, sprawling world of ecommerce, product page variations impact your bottom line. Sometimes you can control what content lives on your product detail pages (PDPs), sometimes the retailer has to make changes on your behalf. There’s a better way.
In this guide, we get to the bottom of the value of digital shelf analytics, including:
Find out how to get eyes and ears on the digital shelf by demystifying PDP optimization.
If your brand is popular, someone will inevitably try to leech off your success by tricking people into buying their knock-off.
Copycat PDPs are usually so riddled with typos, they’re easy to spot. But it becomes a lot harder for consumers to tell the difference when your PDPs are sloppy too. That’s why you need digital shelf analytics. When you automate content monitoring, you catch and correct errors effortlessly to keep the copycats at bay.