With the cosmetics industry valued at $600 billion and only growing further, ensuring your products sit at the front of the digital shelf is a challenge every health and beauty brand faces.

Poor online product visibility risks are clear - if shoppers can’t find your product, they won’t buy it. Furthermore, counterfeit goods have had a significant effect on the industry in recent years, leading to millions in lost sales for brands and customers being sold fake products. 

So what can brands do to drive conversion, improve discoverability and boost their share of search? Manually tracking thousands of product detail pages (PDPs) across countless online retailers and marketplaces in an attempt to determine how you can improve discoverability, listing accuracy etc., clearly isn’t viable from a time or a cost perspective.