Inflation has significantly impacted the sales of Hardware brands and retailers over the past two years. As shopper wallets have tightened, discretionary customer spending has become more cautious. As a result, Hardware brands and retailers must innovate to mitigate the damage to their hampered bottom lines.
However, there’s a silver lining. With inflation easing considerably over the last year, many brands and retailers are predicting an increase in consumer confidence and, subsequently, spending on their products.
Our new industry report delves into these shifts using data from our Where To Buy platform, revealing fresh insights into consumer purchasing behavior and the future of the Hardware space.
Discover:
Insights into customer confidence: Rising purchase intent rates are causing many to believe customer confidence is returning, but 66% of the categories we analyzed had declining purchase rates. Are they right to be optimistic?
The retailers changing most: Certain verticals are seeing rising sales figures on one retailer and not others. We reveal why.
Customers are more inclined to select different brands in 2024 than they were the year before. Uncover how you can win new customers and retain your returning ones.
Download your copy of our new report, Building Customer Confidence
