In this guide, we show you how consumer shopping behavior has evolved over time with technology and innovation, and some key strategies on how to engage and convert members of each generation. Learn:
The Boomers were born in the commerce boom of brick and mortar. The Zoomers were born with a smartphone in their hand. And everyone else is in between causing a massive shift in how each generation engages with, finds, and buys a brand’s products.
From the beanie baby boom of the 1990s to the “Vote for Pedro” shirts in the 2000s. We saw the rise and fall of slime kits and fidget spinners in the 2010s, ok, let’s face it, they’re still here. We’ve seen the fads and the staples across major consumer brands over two decades and the insights keep pouring in. Discover key differences between generational shopping habits and how YOU can impact them.
What you’ll learn:
In this guide, we show you how to impact engagement and conversion by generation: