Ecommerce Marketing Tactics
When customers encounter your ads or land on your website, they already have a handful of retailers they’d prefer to buy from. Some brands choose to fight those preferences by only allowing visitors to buy through their direct-to-consumer store.
This creates a frustrating experience for people who want to buy your products but don’t want to miss out on retailer perks or create yet another account for an online store. So they’ll either pick the next best competitor or live without your product.
To avoid this problem, smart brands now deploy a where to buy solution that allows them to leverage customer preferences by highlighting multiple stores and linking directly to their product pages. This lets customers select their preferred path to purchase and maximizes conversions.
