A guide to the strategies that inﬂuence retailer search results and enable brands to exercise the power of greater visibility, helping you to:
Every retailer search engine is different. Some are better than others at recognizing what people want. To make matters more complicated, every retail site is basically an island. Walmart.com doesn’t get to learn from Target.com’s algorithm. BestBuy.com doesn’t have access to Amazon.com’s search data. Each retailer works from independent datasets. To rank in each of these search engines, you have to treat them as separate ecosystems.
What you will learn:
In this guide, we explore the ways a brand can climb each retailer’s search rankings, including how to:
Find out if your brand has what it takes to dominate retailer share of search.