Learn How to Climb Retailer Search Rankings

A guide to the strategies that influence retailer search results and enable brands to exercise the power of greater visibility, helping you to:

  • Understand what people are searching for
  • Provide the best match for what they need
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Every retailer search engine is different. Some are better than others at recognizing what people want. To make matters more complicated, every retail site is basically an island. Walmart.com doesn’t get to learn from Target.com’s algorithm. BestBuy.com doesn’t have access to Amazon.com’s search data. Each retailer works from independent datasets. To rank in each of these search engines, you have to treat them as separate ecosystems.

What you will learn:

In this guide, we explore the ways a brand can climb each retailer’s search rankings, including how to:

  • Leverage customers for more ratings and reviews
  • Increase time-on-page using videos and enhanced content
  • Continually optimize for target phrases
  • Boost clicks and conversions with high-quality images
  • Be responsive to reviews and customer questions
  • Stay on top of stock availability
  • Reduce order defect rate
  • Test the impact of major changes

Find out if your brand has what it takes to dominate retailer share of search.

Continually optimize for target phrases

Right now, you probably have a pretty solid grasp of what terms your customers use to describe your product category and features. These phrases should hold prominent positions in your product titles and descriptions so that customers can immediately see that your product is a match for their search.
But when a brand focuses too much on what they think the search engine wants, their titles look bloated with keywords jutting out in unnatural places. A computer might be able to read the title, but a human would read it and think, “What is this? Is it legitimate?”
If you want to rank well, you need to find natural ways to incorporate target terms and phrases into your titles and descriptions so that a human will see your page as a good match for what they’re looking for.
Over time, you’ll discover new ways your customers look for products like yours and that competitors are outperforming you by optimizing for different terms. Test them. It’s crucial that you know for a fact which keywords lead the most people to your pages and result in the most conversions.

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