Brand Shoppability is kind of a snappy new term. It simply means ensuring customers can buy a brand’s product at any point along the customer journey. Sounds simple right?...Well, it can be...but the ultimate answer lies within this ebook.
Brand’s selling their products isn’t quite as simple as it used to be, what with the 4Ps (Product, Placement, Price, Promotion) going digital and ecommerce really going mainstream. With the number of digital touchpoints growing at an alarming rate, how do you ensure you are optimizing your customer journey and driving conversions?