Protect your price.
Your MAP policy benefits you, your retailers, and your customers by maintaining the perceived value of your products, preserving sellers’ margins, and helping consumers spot counterfeit products. If you don’t monitor and enforce your MAP policy, the most unscrupulous sellers will simply ignore the policy, which forces even your best retail partners to violate it too, in order to stay competitive.
So how do you monitor your policy? We’ve compiled the nine best practices for MAP monitoring.
