Download our free guide to ensure your MAP policy is consistently and effectively followed, including:
Creating a minimum advertised pricing (MAP) policy is an important step toward protecting the value of your products and your brand equity. But your pricing policy won’t matter unless you monitor and enforce it.
In this guide, we walk you through how to protect your price, helping you understand how to:
Your MAP policy benefits you, your retailers and your customers by maintaining the perceived value of your products, preserving sellers’ margins and helping consumers spot counterfeit products.
If you don’t monitor and enforce your MAP policy, the most unscrupulous sellers will simply ignore it—which can force even your best retail partners to violate it too, in order to stay competitive.
So how do you monitor your pricing policy? In this guide, we’ve compiled nine best practices for MAP monitoring.