The Essential Where To Buy Checklist
Everything you need to check first to ensure your Where to Buy Solution will:
The right where to buy (WTB) tool enhances the customer experience, provides you with consumer insights, and maximizes sales. The wrong solution lacks essential features and huge benefits. To make the right choice, you need to know what capabilities are most important, both in the tool and from the vendor that provides it.
This checklist highlights 23 of the key features that make WTB solutions so valuable. These are the “must haves” for brand manufacturers who want to increase online conversions. We cover the following topics:
Make sure your where to buy tool offers all the capabilities you need to win more sales.
The customer-facing side of your WTB tool is about providing the best possible shopping experience. Its most obvious function is to show people where they can buy your products and streamline purchase decisions by presenting a range of options and information. However, there are several key capabilities you want the customer-facing side of your WTB solution to include, such as real-time prices and stock availability for online and local retailers.
Most WTB solutions give you access to data about your customers. The best ones give you more robust analytics and reporting capabilities, so you can dig deep into buyer behavior and sales trends, including cart-level data and traffic performance.
And beyond the product itself, make sure your WTB solution comes with the support you need to maximize ROI. If a vendor has a powerful product, but isn’t capable of giving you the training, hands-on support, or the expertise you require, it’s probably not a relationship worth your time or money. We’ve got the questions you should ask potential vendors up front to know if they are setting you up for success.